The Campbell Playhouse (1938–40) was a CBS radio drama series directed by and starring Orson Welles. Produced by John Houseman, it was a sponsored continuation of the Mercury Theatre on the Air. The series offered 60-minute adaptations of classic plays and novels, plus some adaptations of popular motion pictures. As a direct result of the front-page headlines Orson Welles generated with his 1938 Halloween production War of the Worlds, Campbell’s Soup signed on as his sponsor.
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